How To Find Unique Products And Services On The Web

In the past, the only resource that individuals had when they want to find unusual services or products would be word of mouth information. It was a common practice to talk to neighbors and friends with the hope that another person was trying to find the same thing that you are looking for in order to get some help. Overtime, the telephone directory was another source, but this also provided limited information. These days, things have improved significant and there are endless ways to find unusual products or services on the web.

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In some instances, the services are actually not that uncommon, they were just not open to an average person in the past. Now that individuals have easy access to many different sources, it is possible to make contact with a service provider who might have only carried out targeted marketing in earlier times.Those who are trying to find sandblasting or coatings for their personal requirements can get in touch with the same providers as the industrial manufacturers and various other businesses. Before, it might have taken a few months to find the contact details for services such as this. With the introduction of the internet everything is at your fingertips. Rather than going to multiple retailers, you can use the internet to get almost everything in front of you without leaving home.

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Quite often if you need to find a company that is not present online, it is also possible to find reviews for their products and also discussion boards with referrals that will help you to find the best one. Regardless of how unusual a product or service might seem, there are thousands of people trying to find it and in most cases they will publish their results online. Before you know it, you could have a lot of information on your hands and even feel overwhelmed with the number of options available to you.

Organic Beauty Products and Services

Purchasing organic beauty products and services is one more thing you can do to help reduce your footprint on the planet.What Does Organic Mean?Beauty products and services that call themselves “organic” must meet certain specifications. The word organic has a very specific meaning within the consumer market. Organic products must contain a minimum of 70 percent organic ingredients – ingredients grown and processed without pesticides, herbicides, and insecticides. Products must also be certified as “organic” by an independent organization. Some of the organizations that certify organic products are the USDA, EcoCert, and the Soil Association.Sephora Organic Beauty Products And Services

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Fortunately, organic cosmetics, hair products and beauty services are easy to find when you visit the cosmetics counter at the mall. The nvey eco brand, by Sephora, is certified by the Australian government and the Organic Food Chain. These products are cruelty free – an important certification for vegetarians, vegans, and animal rights activists.The brand offers foundation, eyeliner, lipstick, eye shadow, and other products. You can make up your entire face with natural and organic beauty products. Services like organic massage and facials are possible with Juice Beauty, offering juice-based cleansers, moisturizers, masks and serums.Assessing Organic Beauty Products And ServicesNot all organic products are alike. When assessing which brand to buy, consider what the main ingredient is, and where it comes from. Consider where the product was packaged and how much oil and hydroelectric energy was consumed to bring it from its natural state to the cosmetics counter.Buy products only from a company that refrains from testing on animals, not only for this product, but for its entire product line. Try to find out whether the natural substances in your organic beauty products are made of genetically modified organisms, or GMOs.

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Natural ProductsThere is a difference between natural beauty products and organic beauty products. Natural products come from unprocessed sources, or sources processed with other natural products. Preservatives are usually necessary in these products to extend their shelf life. Using pump tubes and squeeze tubes minimizes the likelihood of product going bad before you can use it all up.Home Beauty Products And RemediesOne of the most tried and true home beauty remedies is an oatmeal mask to refresh and exfoliate the facial skin. Use any kind of oatmeal and mix with water to form a paste. Leave it on your face until fully dried, then rinse vigorously with warm water.

Managed Internet Hosting Products and Services

As corporations put more and more focus on the internet side in their operations for marketing and advertising and also as a time of product sales the efficiency of their web pages grows more essential with their success as a whole. Therefore, many companies are actually preferring to position the treating their internet site infrastructure into additional reliable arms and are generally looking for managed web hosting.To sum it up a managed service is a providing you with companies using a full plan of the dedicated server to host their website, computer software, the arrange along with the ongoing upkeep of their server. That is why, enabling the business enterprise to completely delegate their internet hosting specifications.At the heart on the managed service package deal would be the dedicated server. By using a dedicated server, the consumer makes use of (in most cases rents) an entire individual hosting server with a data focus on which to host their website. This web server isn’t physically shared by any other webpage or client and so will not suffer from effectiveness conditions result from sharing, including, load handling, viruses or actual physical damages while in the repair off the sharing site’s hosting.

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A managed service will also benefit from server colocation in which particular case the server is physically housed outside the businesses own home and in a purpose created data center. These types of data centres are generally found on the internet backbone (offering high levels of online connectivity) and get reliable units in place to protect the operation and up-time on the hosting server, such as fire protection systems, security and back up servers/cables/power.Used managed hosting can such as a a number of various services provided by the provider that distinguish it as being proactively managed, for instance, superior stages of server configuration (that your business itself may not be able to reaching), software/operating system updates, adware and spyware protection/scans, functionality monitoring and assistance inside the deployment periods. Also companies usually incorporate a specific degree of client support access in their service – often even Round-the-clock phone support.A managed service specially gives firms the pliability to answer adjusting business needs. As an example, inside of a situation certainly where an web site is likely to receive unusually substantial degrees of site visitors at brief notice the managed hosting company should be able to offer customized options that will have proved expensive or technically from the reach of your business managing their own personal hosting.

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The important thing benefit from managed hosting that supports each of the previously mentioned features about a data centre location, utilizing a dedicated as opposed to shared server, along with the server management, is always that the client organization will earn on the expertise on the hosting provider in providing a bespoke and top rated web hosting solution. Some corporations will be able to manage a self-managed server but it can be tough and harmful for match this amount of expertise in-house, devoid of the economies of scale which a managed hosting company utilises.

Why Field of Dreams Marketing Doesn’t Work: Balance Product and Promotional Strategies

Many people like to quote the famous movie Field of Dreams: “If we build it, they will come.” While this concept is appealing in the context of a Hollywood blockbuster movie, it doesn’t work in real life as a new business marketing strategy.Entrepreneurs often fall in love with their own products and business concept. They build a better mousetrap and assume everyone loves the concept of a better mousetrap. They invest their time, talents and treasure into their new mousetrap, build it, and then sit back. A few weeks later, they “Open” sign on their business is turned to “Closed” and they’re poorer, but no wiser, as to the ways of business.Even famous entrepreneurs mistakenly believe that they’ve used the ‘build it and they will come’ marketing method as a springboard to their success. Paula Dean, the famous chef, restaurateur and television personality remarked recently (and I’m paraphrasing here): “Marketing? I just tried to cook the most delicious food I could for each person, and hoped they would love it so much they would tell 20 people. That was my marketing strategy.”On the surface, such a marketing strategy is very appealing to entrepreneurs intimidated by marketing and all its nuances. In truth, however, every business needs to balance a solid product strategy with a great promotional strategy, and here’s why.Great Products Make Marketing Easier, Bad Products Shouldn’t Be SoldGreat products can indeed ‘sell themselves’, and bad products shouldn’t be sold. A great product is by far easier to market and promote than a bad product. But what makes a great product?
It fills an unmet consumer need. The key to all good marketing strategies, whether it’s a product development or a promotional strategy, is discovering what your customers truly want and need and then building it. Whether it’s something beautiful to add to their home or collection or some service that makes their lives easier, customers have unmet needs, and it’s your job to find them and fill them if you want a successful business.
Great products are well made (or work well). Discovering and creating products to meet unmet needs is only half the battle. If the resulting product doesn’t work, falls apart, or offers only half -hearted service, it’s not worth doing.
Great products appeal to emotion. All great products appeal to human emotion. You may immediately think, “That’s not true! How can lumber/aircraft parts/accounting services/toilets appeal to emotion?” Lumber appeals to the human needs for creativity (I can build something), the need for sturdy and reliable products (peace of mind.) Aircraft parts appeals to the human need for safety (Company XYZ offers quality assurance and stress tested parts for safety). Accounting services appeal to people’s needs for security and peace of mind (Our services are backed by expert CPAs with 20 years of experience – no worries about audits or mistakes in your books). And toilets? I don’t know about you, but I want a toilet that works. If mine overflows, it’s taking out the dining room underneath the bathroom and will cause damage. I want peace of mind, comfort, security and perhaps something that uses less water so I can feel good about my impact on the environment.

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As you can see, even the most mundane products offer some appeal to emotion. Use that appeal when you create your marketing and communications materials.Even Great Products Need a Marketing StrategyYou may product the best aircraft carrier parts, the best toilets, the finest lumber or the most accurate accounting services, but if people don’t know you exist… you won’t sell a thing. That’s why great product strategies MUST go hand in hand with great marketing strategies!The old chestnut that states it takes three ads to make an impact on customers is wrong. Today, it takes at least five, if not SEVEN exposures to product information before people even recognize a brand. This wisdom comes from countless conversations I’ve had with other marketing professionals and from what I’ve observed running two companies, my marketing consulting business and EquinArt Creations, the internet equine art gallery my husband and I founded in 2004. It used to be that I could send out one or two emails and generate sales; now it takes at least five times that effort to gain interest. Part of this is the economy, but it’s also a significant change in how consumers seek, receive and view product information.Gone are the days when advertisers pumped out catchy messages and consumers passively received them. Today, consumers choose what marketing messages they wish to receive. They seek product information on their own terms, typically through internet marketing. You must think strategically about your marketing. Great products need a strong strategic marketing plan.Next Steps for Small Business Owners and Entrepreneurs, Build It, PROMOTE It, and They WILL Come!Move out of the “Field of Dreams” mindset and into the modern, internet marketing era. Begin by building a great product. Make sure it is faster, cheaper, better or whatever your customers want and need. Then, develop your product marketing strategy based on who your customers are. Where do they seek information about similar products – online, on television, in magazines and trade journals, word of mouth? Find out. The Internet makes it even easier to do consumer research. Search trade journals in your industry, competitors’ websites, blogs and news magazines online. Find and use this information to create your marketing strategy.

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A marketing strategy is different from tactics. Think of strategy like an approach. It’s how you approach the problem of promoting your product or business. The methods you finally select to promote your product and services are called tactics. Tactics translate into action steps. Tactics are things like, “I’ll use direct mail; I’ll build a landing page; I’ll use content marketing and social networking to promote my business.” Then, break each idea down into action steps. “Write direct mail piece. Research and rent mailing lists. Create Facebook and Twitter accounts.” You get the idea.Although you can market less than stellar products by pumping a lot of money into their promotional strategy, why should you? Having a terrific product, build to satisfy customer needs and with an emotional hook, makes it so much easier to make money. Start with a great product, build it, THEN promote it. And promote it again. Repeat until customers find you… and then truly, if you build it, and promote it, they will come to you!

Product Costing – Knowing What Your Products and Services Really Cost Means Higher Profits

How much money do you lose because you don’t know what your products or services really cost to produce? Here are some “home truths” about costs that you should know.Do you really know what your products and services cost to manufacture or provide? I would be astounded if more than 1% of business owners knew the true cost to them of what they sell. The majority of business owners will know what the total costs for all products or services they sell but it is almost a given that the costs of each individual item is not known.If you do not know the true cost of the things that you are selling, how do you know whether any of them are making a loss? This is the classic result of the lack of information about costs. Say you sell 10 different products. Overall, you make an 18% gross margin, but you do not know which products are the most profitable. Unfortunately, what is quite likely is that one or more of the products is making a loss. It could even be your highest selling product.

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Some traditional accounting methods are dangerous. Yes, I am an accountant and I am going to criticise my own profession. Over the course of the 20th century, as mass production became an important part of producing our way of life, methods developed to try to help managers calculate how much things cost to produce. The problem is that many of these methods are down right misleading. They can lead you into making the opposite decision to what you should make. And worse, the poor information can mean that a company operates at much lower profitability (or in losses) for years due to poor information.Don’t blindly accept what accountants tell you. Some accountants can become very locked into their ways. They can get a costing system operating like clock work. The trouble is that the clock is telling the wrong time! Information is churned out and submitted to managers. Managers accept the status quo and do not understand the basis on which the accountant’s conclusions have been made. If you are relying on costing information to make important decisions for such things as product mix, the number of people that you employ, what you will spend your advertising dollar on and so forth, I strongly advise you to understand, in detail, the logic behind the information that you are being given.Activity based costing can be a solution. When it comes to owner-operated businesses, activity based costing has got a bit of a bad name. It has been seen as something only big companies do. While it is true that activity based costing can become very complex, it can still be applied to small and medium businesses in a cost effective way. And if you are using a traditional costing methodology, the chances are good that activity based costing will give you more accurate information.

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Conclusion. Owner operators almost never properly understand the costs of producing what they sell. This misunderstanding leads to poor decisions and lower profits. You should make it an important part of your management processes to periodically review your costing methods. If you are not using activity based costing, this is something that you should consider.Wishing you easier business.John Jeffreys